Thursday, December 3, 2015

All-Time Rap Artists #23: Ludacris


Starting his musical career as a DJ in Atlanta, Ludacris' versatility as an musical artist and crossover television and movie actor lands him in the #23 spot.

It was written that Ludacris would become the multi-talented entertainer that he is today.  His witty on wax personality is probably only rivaled by Busta Rhymes and Redman, but being an artist from the South, he brought a different game to the table that most southern artists lacked.

His rapid fire flow, ad libs, comedic videos, and punchlines set him apart from his peers.  With a background learning from the likes of Timbaland, Dallas Austin, and Jermaine Dupri, Luda was destined to become a star.  His first major label release, Back for the First Time, peaked at #4 on the Billboard 200 with lead singles What's Your Fantasy and Southern Hospitality.  His next release, Word of Mouf, saw the single Rollout, get a Grammy nod, followed by more hit singles Saturday (Ooh Ooh), Move Bitch, and Area Codes.  More albums followed with Luda showing his progression as an artist and also as a man.  His music began to evolve with a more serious tone touching on sensitive subject matters, using his talent to send a message on a more conscious level.

As Ludacris' star grew, he's become a very successful actor landing several television and movie roles in many profitable franchises such as Crash, Hustle and Flow, Law & Order: SVU, and the Fast and Furious series.

Luda could have potentially ranked higher on this list if he had concentrated more on the music, but we can't knock the hustle when there's more money to make in different lanes.  He is 9 albums deep, and with the dwindling market in music, crossing over to mainstream movies is the way to go when you are in demand.  Get that money...

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